We all have them. Those apps we open without thinking. Not because we need anything in particular, but because they feel… safe, in some…
Hard earned lessons from Twitter on branded domain extensions
Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…
4 things to consider for video game-based marketing
The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…
Foxconn replaces 60 000 workers with robots in China
Foxconn, the manufacturing company behind the likes of the iPhone and PlayStation 4, has replaced 60 000 of its workers with robots, according to…
The network of the future is all about context [EMEA Atmosphere]
Technology is changing everything. As a reader of this site, you know that all too well. But what you might not know is that…