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Influencers are impacting consumers’ purchasing decisions more than ever before
In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed…
Paid search in the App Store could see a major shift in app campaign strategies
Apple’s announcement that it would be introducing paid search to its App Store did not completely take the market by surprise. There are however,…
5 constructive ways to waste time on the internet
If I could quantify the hours I’ve spent browsing superfluous websites on the internet, I’d be father time. But I’m not. All I know…
Social media: the future of video advertising
By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…
