SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Social media customer care – a job for marketing or the call centre?
While most businesses today are employing some sort of social media strategy, many are still very slow to respond to customer support issues and…
ShowMax: the good, the bad and the Naspers conundrum
Naspers’ video on demand (VoD) service ShowMax launched late yesterday. It comes with a reasonably large library (including plenty of classic South African series…
5 digital marketing lessons you can learn from trade shows
Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…
POPI: there are actually massive positives for digital marketing
With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…
