TikTok’s Digital Parenting 2.0: More Control, Less Chaos Look, we all know the drill: kids and screens. It’s a battleground. And TikTok? They’re throwing…
Lies, damn lies & metrics — the death of digital media
Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led…
Connecting the Karoo: how the internet is changing South Africa’s semi-desert heartland
Back in the Victorian era of the late 1800s, farm life in the Karoo was hard and isolated. There were great distances between farmsteads,…
In digital, the idea is not in the execution
During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…
Want to beat your competitors online? Focus on magnetic content
Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…
