In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Memejacking: 4 examples of brands making the most of viral memes
While memes are mainly for fun and entertainment, there is a lot of marketing potential behind them. Memes have been described as being “infectious.”…
5 compelling arguments for using R in data journalism
Data journalists generally use Microsoft Excel for analysing data. Why? Well when you run Windows on your machine, Word will most likely be your…
5 harsh internet marketing realities you can turn into awesome leads
Can you remember the days when businesses only ran ads in newspapers? Neither can we. Sometimes it feels like the only glimpse into traditional…
Digital marketing budgets are on the rise, so why are the people in charge of them so confused?
Unless you’re a completely blinkered old media type, there’s not much about the growth of online advertising that will have surprised you in the…
