Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
How a small app and a giant corporation are changing invention [PSFK]
In May, the fruits of a partnership between one of America’s biggest corporations, and Quirky, a crowd-funding site that has been making app-powered invention…
Here’s why no ecommerce outfit can ignore mobile…or the desktop
If you’ve ever told anyone you’re even contemplating setting up an ecommerce presence, you’ve most likely heard how important it is for you to…
The end of XP slows down decline in global PC market
When Microsoft finally ended support for Windows XP earlier this week, a lot of us braced ourselves for the inevitable conversation we’d have to…
Reachocalypse: is Facebook really trying to screw your brand page’s reach?
So I’m sure that it’s not news to anyone that Facebook’s recent changes to its Newsfeed algorithm have left many a marketer in a…
