SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Can the paid, owned and earned media model really be adapted for content marketing?
The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…
Net neutrality: why there’s no space for fence-sitting on this one
Africa needs to tackle the issue of net neutrality head on sooner rather than later if its to achieve its developmental goals, provide equitable…
Screw rich media, I just want to read
There seems to be an assumption among a lot of websites nowadays that their content has to fill of “rich media”. I’m talking about…
How to make sure your SEO and social media efforts complement each other
If you know who Google’s Matt Cutts is, you most likely know the importance of search engine optimisation and following the correct SEO guidelines…
