Move over dance challenges and viral trends—TikTok is strengthening its role in education! The popular social media platform has launched a dedicated Science, Technology,…
Decision makers still sceptical about social? Here’s how to sell it to them
I often hear questions from business executives on why they should use and integrate social media marketing for their business. Traditional marketing methods such…
5 of 2013’s biggest social media fails
Although 2013 has been great for social, not all the campaigns that were produced this year were in fact great. Some of them were…
BlackBerry blunders to magnificent Marissa: 2013’s biggest winners and losers in tech
The year 2013 has been a big year of highs and lows for the tech industry. We’ve seen some great start-ups hit the big…
13 of the global ad industry’s best efforts for 2013
This year has been a pretty good one for advertising. Rather than new trends coming in there has been an evolution of existing ones. …