Why South Africans Love an AI Fail Artificial intelligence is supposed to be serious business. It powers banks, telecoms, and even parts of government…
3 top tips on optimizing your campaign for social search
Quite a while ago, Facebook made some changes to its interface by integrating “Graph Search” and implementing a new timeline format. Graph Search is…
Here’s why real brand innovation is about participation and storytelling
The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with…
China’s massive internet numbers: 618m online, 500m connected to mobile web
China now has 618-million internet users and 500 million mobile web users, according to new figures from the China Internet Network Information Center (CNNIC)….
Here’s why it can make sense to build your brand’s audience before developing the content
We often queue up behind ourselves in the search to find, curate and create content that appeals to our audience. Personally I think we…
