South Africa’s new school year has begun with renewed attention on digital inclusion. MTN South Africa, through the MTN SA Foundation, has provided digital…
Getting to grips with Twitter advertising
Twitter’s advertising model kicked off more than a year ago in April 2010, and it is already starting to get a lot of traction…
Lead generation through email marketing
Direct digital marketers are always under constant pressure to generate sales leads. Lead generation tactics have evolved over time and become more sophisticated, and…
Real-Time Analytics brings Google closer to the Grail
Google’s on-site Analytics program has gone from strength to strength since the internet giant bought out Urchin way back in 2005. What started out…
Q&A: Bob Garfield on the future of marketing and ‘masturbating thieves’
A columnist, critic, host, writer, analyst and panelist, Bob Garfield is an advertising legend who has written for publications including The Washington Post, The…
