Four young scientists, accompanied by Eskom Expo’s Business Manager, Mmamoloko Rancia Riba, won their place to represent the country at the Indonesia competition, renowned…
How well do airlines use Google Adwords?
Flights are a massive online revenue driver as they are more convenient to book and generally cheaper than going through a ‘real-life’ travel agent….
AOL and Huffington Post: Media’s possible decline?
Dan Lyons of US-based news and opinion site, The Daily Beast, nails it in his look at the AOL acquisition of The Huffington Post…
8 of the best (and worst) email subject lines
You have around 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email campaign, so…
Is digital marketing becoming the new traditional?
One of the “Big Discussions” in advertising at the moment concerns the growth of digital, and the effect it is having on the industry…