YouTube

20 of South Africa’s biggest YouTube personalities by the numbers [Digital All-Stars]

Digital All Stars is a series of articles which aims to celebrate the best of South African digital. The articles, which will appear on Memeburn and…

YouTube now supports HDR videos by anyone

YouTube has traditionally been pretty quick about supporting new video standards (for the most part), and now HDR joins 60FPS, 4K, 360 video and…

YouTube gets pinned comments, cute ‘creator hearts’

If you were to give the internet an enema, you’d probably stick the hose in YouTube’s comments section. Between the racism, sexism and trolls,…

It’s fascinating to watch a YouTuber grow up online

We’ve all seen those “dude takes a picture every day for five years” type of YouTube videos, but it’s incredibly fascinating to watch the process…

Google buys branded content platform FameBit

Marketing and branded content platform FameBit has this week been acquired by Google. This is in an attempt to bring brands and creators, especially…

YouTube Go turns YouTube into offline video portal

Google’s latest app YouTube Go, aims to make it easier for those with limited connectivity to watch videos offline. YouTube Go will initially launch…

YouTube goes social, launches a community tab for creators

YouTube is now going beyond being a video-sharing platform and is implementing a community tab that is meant to strengthen the bond between creators and…

YouTube drumming sensation Cobus Potgieter forms band… on YouTube

If you’ve ever typed the words “epic” and “drummer” into your YouTube search bar, chances are you’ve come across Cobus Potgieter. Now Potgieter, a…

Gangnam Style has made over $8 million — just from YouTube advertising

If you’ve been wondering how much money is being made from all the hype around PSY’s crazy music video and hit song, Google has…

Are YouTube (and Google) investing in VEVO?

Google, through YouTube, is in the final stages of investing in video site VEVO, reports AllThingsD. VEVO has been a YouTube content partner for…

Gangnam Style to hit a billion views, a YouTube first

Okay world prepare yourself: the apocalypse may still happen. Insanely popular Korean sensation ‘Gangnam Style’ is about to hit one billion views, which will…

Deck the halls: 10 of 2012’s top Christmas ads

It’s that time of the year again. Trees are covered in snow (real or fake depending on what hemisphere you’re in), the malls are…

YouTube’s 2012 trends: Gangnam style reigns supreme

Popular video sharing site YouTube has released its top trending videos for the year and its no surprise that South Korean sensation PSY is…

The 20 most popular ads on YouTube in 2012

A good ad does more than make us remember the name of the company and product being sold. It draws us in, makes us…

5 ways to rock your brand’s YouTube campaign

It’s no secret that YouTube is big. So big, that when you look at the stats, they usually involve figures in the billions. Four-billion….

YouTube invests more in original content, some channels cut

YouTube is intent on making its original programming work, so much so that the video sharing site is about to pour more money into…

Air New Zealand draws on The Hobbit magic for new safety promo

An Unexpected Journey, the first part in The Hobbit trilogy, is set for release on 28 November — and Air New Zealand has decided…

Caspar Lee: the kid behind the viral phenomenon

Following on from Sarah Britten’s well received post about Caspar Lee, the tremendously successful young YouTube vlogger, we managed to secure a one-on-one interview…

Caspar Lee: A web star unknown in his own country

Nearly nine-million YouTube views in less than a year, 168 000 subscribers, 118 000 Twitter followers. Those are fairly impressive figures, the kind of…

YouTube is going global with 50 more original channels

About year ago YouTube introduced its original programming strategy with content being produced by celebrities in the United States. Now the video sharing site…

YouTube to livestream US presidential debates

America’s political kudos might not be at its highest point right now, but the world’s eyes will still be on it in the run…

Is there a way to guarantee that your video will go viral on YouTube?

Virality. It’s the new holy grail, the mecca of marketing. Everyone wants it but nobody knows how to get it. It just happens: it’s…

YouTube launches first video sharing anonymity tool

YouTube has launched a “face blurring” tool that allows users to protect the identity of people in videos. “As citizens continue to play a…

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