South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
Data journalism is changing the way we report elections: here’s how
Whenever there’s an election in any democratic country, its — and sometimes the world’s media — goes tends to be put on full alert….
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
New Pepsi football ad lets viewers take control of the plot
Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has…
Emerging markets catching up slowly as digital adspend to hit $137.53bn
If you’re looking for a decent slice of the global digital advertising pie, you’re still much better off being in North America than pretty…
