South Africa’s mobile networks are once again setting the pace for the continent. New performance data from Ookla shows MTN and Vodacom dominating mobile…
Want to become an authority in your industry? Try blogging
If there’s one thing you could argue is more important than your startup’s brand it’s your personal brand as a founder and entrepreneur. This…
8 campaigns that look set to win big at Bookmarks 2013
A couple of days away from the sixth edition of The Bookmarks Awards I’ve attempted the impossible and taken a stab, as no one…
A brief journey into the amazing world of audience measurement
I know, audience measurement — riveting stuff. Other terms to send a bolt of excitement through your veins include “market research”, “analytics” and “audience…
Goals are crucial for your social media campaign: here’s how to set them
Do you know and understand what is possible with a social media marketing strategy? Do you know what you can achieve with a social…
