Why South Africans Love an AI Fail Artificial intelligence is supposed to be serious business. It powers banks, telecoms, and even parts of government…
Personalisation and Automation – The Next Iteration of a Communication Legend
Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…
Why email is one of the most powerful tools for building customer trust
email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…
Don’t just read about these email marketing trends, implement them
Every year, trends pieces erupt like mushrooms across the internet, informing readers with everything from what clothes to buy to what wall colours they…
Bad data is harming your email marketing efforts: here’s how to fix it
Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…
