There’s usually something at the cause of a shift in pattern, and looking past Black Friday’s whirlwind, there was a definite shift in consumer…
Clock ticking for Zuckerberg’s Threads, users jump ship as Threads untwirls
New Threads Some users who flocked to the new social media app and assumed Twitter replacement Threads have reportedly jumped ship. The platform broke…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…
