In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
Olla condoms’ social media marketing campaign: creepy or innovative?
Olla Condoms has launched a new social media marketing campaign, conceptualised by advertising agency Age Isobar. Whether you think it’s creepy or innovative, it…
Six ways to combine mobile marketing with social media
We’re all spending more and more of our online lives on social networks. For many, these services have become the hub of their online…
Three great social media campaigns from 2011
As we start winding up 2011, it’s time to look back over the year and see which social media campaigns made the grade and…
