F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
6 things that will guarantee B2B social failure
Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number…
How has social media changed education and recruitment?
As you may have picked up from my previous posts, I am quite a fan of using social media in the recruiting space. Pinterest…
How you can use Twitter to map people’s emotions
There are all sorts of tools out there for measuring social media sentiment. They’re incredibly useful to brands and journalists alike. But what if…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
