The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have…
The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social…
Is the digital industry shooting itself in the foot?
The titles that digital marketers are giving themselves these days are rather unbelievable. From “guru” to “specialist” to “strategist” and beyond (Buzz Light-Year would…
Pinterest growth may be slowing (shock, horror)
Pinterest has been on a roll recently, as pins and sign-ups grew faster than most could believe. It was the second fastest website to…
