brands

Facebook’s announcement of Facebook Timelines for pages is pretty big news. Brands and businesses now have access to a host of new features which promise to leverage their Facebook platform and boost their engagement to higher levels than ever before.What’s all the fuss about? Timeline has already been rolled out ...

So, Timeline is here for brands. It’s a good day. Lots of things to pin, star and more! Fantastic!But in this "everything's a story" world that Facebook is creating, brands have a big question to answer: “Are we going to create a happy-slappy version of ourselves or will we create ...

As Google+ gains user traction, demand from brands that want to engage with their users is going to increase drastically. Some crafty brands have even tried to set up profiles to no avail, with Google+ Product Manager ,Christian Oestlien posting that Google is working on a solution that is ...

Social media has reduced the barriers to entry. Today any business can access the internet and begin an online market where transport costs, logistics and advertising co-ordination simply don’t matter. Whereas previously capital stood as a barrier, getting started is much easier. But with more competition, the loyalty factor has ...

It's a truism that some clients are just easier to work with than others. I have enjoyed the difficult ones just as much as the easier ones although I have arguably learned more from the harder jobs. What I have observed, which defines what category clients fall into is often ...

Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand managers can look forward to Facebook Places and Facebook Deals – innovations that make an even stronger case for social media in the mobile arena. Already ...

The move to social media is the most important shift in digital marketing since the birth of the internet. In the same way that CRM was the buzzword of the 90s, social media is the touchstone of the noughties and the teens.Gone are the days of big and costly ...

The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional associations with the brand in the minds of customers primarily with the weight of advertising. Share of mind was created by share of voice (ad spend), and ...