• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the country this week.

Dubbed “Man in a Van” and starring South African comedian Jason Goliath, the 97-second long short pokes fun at satellite options’ often convoluted installation methods.

Okay, mainly Multichoice’s DStv, to be honest.

XD.

Although it was off to a slow start, the ad has now racked up more than 44 000 views on YouTube since it debuted two days ago. On Twitter, it has also accrued a further 3000 retweets with more than 5000 likes.

It’s not as viral as the KFC World Cup ad, but it’s pretty notable.

Of course, the company’s Twitter account — now bio’ed “Official Twitter for Man in a Van. Est. 2018.” — wasn’t done poking fun at its Multichoice-owned rival.

As for the success of the campaign itself? According to SocialBlade, Netflix South Africa’s Twitter account has gained more than 2000 followers since the ad launched.

The ad is pretty brave too considering the pressure the company’s facing from Multichoice urging the SA government to regulate the streaming service.

Feature image: Netflix

Author | Andy Walker: Editor

Andy Walker: Editor
Camper by day, run-and-gunner by night, Andy prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone, gadget and game reviews over on Gearburn. More

More in Ads & Marketing, Streaming

Netflix grows to 130m users worldwide, but share price plunges

Read More »