Apple drops a wedding cake on an iPhone 11 Pro, because advertising

With the launch of its iPhone 11 Pro range last week, Apple also dropped a pair of promotional ads showing off the device’s triple-camera system and durability.

The first video features the iPhone 11 Pro hooked up to a stand in a tunnel-like room where it goes on to be brutally battered by a number of every-day objects like toys, food, clothes, water and even rubber ducks.

“iPhone 11 Pro. Ready for life,” reads the ad’s description.

The phone seems to handle everything that life (or Apple, in this case) throws at it, including an entire wedding cake.

The second video is much calmer and puts each of the iPhone 11 Pro’s cameras into focus by photographing a long-haired dog.

In the video, we can see the triple-camera system’s ultra-wide, wide and telephoto capabilities, as well as Apple’s Night Mode feature for low light photography.

The iPhone 11 Pro and 11 Pro Max will be available from 20 September 2019, along with the iPhone 11.

Feature image: screenshot, Apple via YouTube

Shereesa Moodley
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