F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Your company shouldn’t just be on social, the top execs should be too
It’s 2014 and social media might still be just be a buzzword for many, but in reality, a number of businesses are using this…
8 things you need to know about transparency in your social marketing efforts
Transparency implies openness, disclosing relevant information to the right people at the right time, in the right way – and is one of the…
3 top tips on optimizing your campaign for social search
Quite a while ago, Facebook made some changes to its interface by integrating “Graph Search” and implementing a new timeline format. Graph Search is…
Here’s why measuring influence on social media is more important than ever
People have been trying to measure influence online for a good few years now. Remember people asking what your Klout score was? Does it…
Stop dithering about social ROI and just measure it
“How are we going to measure the ROI of our social media marketing campaign?” This question is often asked and I’m sure you have…
Decision makers still sceptical about social? Here’s how to sell it to them
I often hear questions from business executives on why they should use and integrate social media marketing for their business. Traditional marketing methods such…
5 questions to help you use your digital footprint to reach your target audience
Your digital footprint and image is the recognition of your brand and business in the digital world. Branding your business is so much more…
Personal branding can enhance your reputation online: here’s how
In our everyday digital lifestyles, competition is fierce, especially online. If you don’t work really hard to impress your boss and prove that you…
3 ways to give your online reputation a serious boost
Back in the day, your website was the only presence you needed to reach new customers. With all the buzz about social media and…
Social signals can enhance your SEO campaign: here’s how
The digital world is evolving at a rapid rate and change is constant with digital marketing. 20 years ago, no one could have predicted…
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