Advertising and Media

‘Showrooming’ hurting your business? Don’t try to match the online experience

How would you like to be charged to get advice from an assistant in a camera shop or a PC reseller? Or if you…

Why the Publicis, Omnicom merger really could hurt Google, Facebook

The recent announcement of the Omnicom and Publicis $35bn merger to create the world’s largest advertising company, is all about gaining the upper hand…

Buying the whole publication: why online will always beat print advertising

Media buyers and advertisers should think carefully about what it is that they are paying for when they place an ad in a print…

Brazil showing serious online video growth even as penetration sinks

Look, we know Brazil is rapidly becoming an online powerhouse but a look at its online video stats shows just how much potential the…

iOS still killing it with mobile ads, US owns mobile transactions

When it comes to mobile ads, iOS is still raking in the biggest revenues, with the iPhone’s takings alone beating those of Android as…

The Meme: A powerful form of advertising

Although the term “meme” dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers…

Four reasons why advertising doesn’t work in the way it once did

The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…

Financial Times crowdsources growth strategy with SA company

The London-based Financial Times, a leading global newspaper specialising in ﬁnancial and business news, has commissioned a South African company to help it crowdsource…

Lessons from social media disasters

Social media is fast gaining acceptance as an effective way to build brand exposure and customers, as well as to improve the customer feedback…

A World Cup marketing lesson: You can’t own the flag

If there is one valuable lesson for marketers and advertisers this World Cup season, it lies in the fact that big brands don’t own…

Measuring success: Is your website a hotel or a homeless shelter?

For many inexperienced webmasters, the hallmark of a successful website lies in its popularity or the amount of ‘hits’ it gets every month. The…

Saving journalism by paying for impressions not words

Every year hundreds of journalism graduates enter the market looking for work, and these are bad times to find a job in the newspaper…

Media engineer: Part hack (journalist) and part hacker (software engineer)

Burt Herman organised a fascinating event a few weeks ago, bringing together journalists and software engineers to produce news apps for the iPad. The…

A quick-ish guide to the SA digital agency landscape [update]

Update: Read The Memeburn guide to the SA digital agency landscape for a comprehensive and up to date look at the space. I think…

A basic guide to AdWords and search

The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…

TCL South Africa Unveils 2025 Mini LED TV Range with Wide Viewing Angles

RIP Skype Microsoft Pulls the Plug on a Digital Pioneer

SITA pushes back as Home Affairs eyes IT exit

EmpowaEntrepreneurs 2025 Targets Africa’s High-Growth Founders and Investors

French No-Code Pioneer Tinkso Secures Strategic Investment from SA Entrepreneur Henk Pretorius

IBM Think 2025: Enterprise Gen AI Moves Beyond the Hype

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV