It’s no secret that May 7 was an important date for both Apple and Huawei as they both had devices to show off in…
Why the Publicis, Omnicom merger really could hurt Google, Facebook
The recent announcement of the Omnicom and Publicis $35bn merger to create the world’s largest advertising company, is all about gaining the upper hand…
iOS still killing it with mobile ads, US owns mobile transactions
When it comes to mobile ads, iOS is still raking in the biggest revenues, with the iPhone’s takings alone beating those of Android as…
Want to keep your online reputation intact? Don’t ignore the mentions
Online you will find many brands that are leaving tweets, mentions, and comments unanswered. This doesn’t just reflect poor customer service on behalf of…
Why Google’s major AdWords switch has big implications for online marketing
Google has made many sweeping changes to how Google Adwords works since it was launched in 2000. But the introduction of “enhanced campaigns” is…