Smart Devices, Big (and Brutally Honest) Feelings It’s 10 a.m., you shuffle into the kitchen in yesterday’s sweats, and your fridge cheerfully says “Good…
Newsweek’s #muslimrage: giant mistake or publicity genius?
Popular US news magazine Newsweek received an online lambasting on Monday when tweeters took to the social network to poke fun at its hashtag…
Forget the ‘likes’: the best social campaigns are smaller, engaged
I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the…
9 social media do’s and don’ts to remember for your next campaign
An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite…
Is there a way to guarantee that your video will go viral on YouTube?
Virality. It’s the new holy grail, the mecca of marketing. Everyone wants it but nobody knows how to get it. It just happens: it’s…
