SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Why Google display advertising is like dating
Ever wonder what makes display advertising work? Ever wonder what makes for the perfect date? Well you’re in luck! Here are some of my…
Don’t count social media followers, measure engagement rate
Look, social media is important for business, we all know that. But being on the right platforms is just the tip of the iceberg….
How big tech companies keep journalists under their thumbs
David Weidner, a 15 year veteran reporter on the Wall Street beat, recently wrote an interesting article about the time he spent reporting on…
Is your online brand exploiting Mandela Day? Stop it
I hate it when brands or companies take a good thing, break it a part repackage and sell it for a premium. Example —…
