Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Mobile marketing needs a great leap forward
Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington…
How SEO is breaking the web (and killing Google)
The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid ’90s. But then Google…
New Tippex “Hunter shoots a bear” campaign goes viral
Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian…
The 100 most influential news media Twitter accounts
Undoubtedly, the nature of news is changing with the advent and immense popularity of social media. Media is painfully aware it needs to be…
