Advertising and Media

In an era defined by dwindling attention spans and voracious content consumption across multiple devices, cutting through the proverbial clutter has never been more…

The holidays are here, and while some businesses are scampering to leverage the season for all its worth from a sales and revenue perspective,…

With the New Year just around the corner, digital marketers are already looking at the 2015 calendar and seeing where they can improve on…

If you are anything like me, you are in full online shopping mode. After warming up with Black Friday and Blue Monday I am…

Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…

There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to…

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers’ time…