Advertising and Media

With the New Year just around the corner, digital marketers are already looking at the 2015 calendar and seeing where they can improve on…

If you are anything like me, you are in full online shopping mode. After warming up with Black Friday and Blue Monday I am…

Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…

There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to…

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers’ time…

Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and…

Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLA), together with their service providers,…