Advertising and Media

The most successful businesses of the near-future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their…

Technology has changed marketing. Forever. The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded….

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and…

I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a…

Have you ever played that game where one player says a word and the other player says another word that they associate with that…

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes…

Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well,…

When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online…

South Africa’s Great Consumer Backlash has only just begun and can be expected to get bigger and angrier if nothing is done. Should service…