Advertising and Media

‘Tis the season to go the extra mile for your customers

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass…

4 big digital marketing trends SA will see in 2016

As we all wind down (read: freak out, break out in hives) and skid into the much needed holiday season, it’s important to take…

Turn your customers into brand ambassadors with referrals

Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning…

SA online advertising revenue now worth more than R1.5-billion

If you’re in the digital advertising space, the latest IAB SA Internet Advertising Revenue Report comes with some seriously good news. According to the…

What everyone in marketing needs to know about data analytics

The expansive growth of the internet is evident as the telecoms industry is spending billions in infrastructure to boost internet penetration even further. In…

2016: the year of the consumer snitch

Never waste a good crisis… this advice to business leaders was bandied about during the global financial meltdown and subsequent recession. Well, another crisis…

M&C Saatchi PLC acquires independent digital player Creative Spark

M&C Saatchi, the London-based agency network, on Friday announced that it has acquired a majority stake in Creative Spark — the five-year-old digital agency…

Integration: marketing’s new holy grail

Technology has changed marketing. Forever. The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded….

Want to make real-time communication a reality? Then you need proper integration

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and…

If print is really dead, why are people still launching magazines?

Print is dead. It’s a refrain we’ve heard so often over the past few years that it has to be true, right? When it…

Focus on writing content for real people, not robots

I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a…

Content trickery will only alienate your audience

Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…

Here’s why you should pay as much attention to your own brand as your company’s

Brand consistency — in the long term – ensures consistent business and career growth. Very often business owners steer clear of focusing on their…

There’s absolutely no reason for publishers to panic about programmatic buying

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. This approach…

Searching for association: why reinvention isn’t just about product

Have you ever played that game where one player says a word and the other player says another word that they associate with that…

Planned spontaneity: why great campaigns need more than just data

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes…

8 things you need to think about for your 2015 digital marketing strategy

Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well,…

Do you have a worthwhile online persona?

When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online…

That Cell C banner is just the start of South Africa’s consumer backlash

South Africa’s Great Consumer Backlash has only just begun and can be expected to get bigger and angrier if nothing is done. Should service…

Google is still changing the way we do SEO and online PR

Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China