AI isn’t coming. It’s already at your desk. And if you’re South African, chances are you’re ready to hit the ground running. A brand-new…
Addressable TV is here, and we’re all for sale
Up until recently, television advertiser’s ability to optimize and direct content was relatively limited – beyond targeting certain media markets, channels or TV programs,…
The symbiosis of content marketing and SEO
We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the…
Why your social media campaign should absolutely focus on engagement
Many brands and people usually start their social media marketing journey with the sole purpose to increase sales and their visibility online. Social media…
Times Media bolsters digital division with 3 new appointments
Times Media on Thursday announced that it had bolstered its digital division with three appointments at the senior executive level. The new hires see…
