Advertising and Media

5 irrational justifications for traditional media advertising that digital media chews up and spits out

Digital media is anything in the online world that provides an opportunity to reach an audience with a message or to prompt an action…

Could the billboard benefit from the rise in ad-blocking tech?

As media consumption has become more technologically diverse, so techniques for ad avoidance have become more technologically sophisticated. While for many of us, ad…

VW’s #Dieselgate shows that no company is untouchable

There’s an old Greek proverb that says: “It is better to lose an eye than to lose your reputation.” I really thought that the…

Why creating Google Analytics alerts is a very smart idea

With digital marketing and growth hacking, measuring what you are doing is an absolute must. If you are starting with digital marketing or have…

What effect could wearables have on email marketing?

While marketing departments are still heavily engrossed in formulating strategies for conquering mobile users, another hyped-up and disruptive technology is here to make their…

Next-level personalisation for super-effective email campaigns

Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current…

Microsoft’s Cortana whips Apple’s Siri in this new Windows Phone ad

Microsoft’s not shy when it comes to tackling its competition head-on — from openly pitting its Surface Pro 3 against the Macbook Air to…

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a never-ending stream of information from hundreds of companies every day, how do you stand…

You’ll never guess what this bathroom company got its taps to do

Cobra is best known for making bathroom fittings, something most of us don’t spend too much time thinking about, especially in public restrooms. In…

From intro to wedding: 5 B2B online marketing steps that’ll help you initiate offline engagement

In my article titled “What you should be doing online to attract new business opportunities“, one of the points I raise relates to building…

Samsung’s latest ad mocks the iPhone you don’t have

Samsung has never been afraid to mock the iPhone in its ads, not in the US at any rate. Until now though, it’s mostly…

Watch Neil Patrick Harris try sell Heineken Light without drinking it

You’d think that one of the best things about being a spokesperson for a product is that you get to enjoy that product, especially…

What do we really mean when we talk about SEO today?

It may seem like a really simple answer. SEO is the process of optimising or improving a website to increase organic visibility. And to…

Let’s get one thing straight, branding is not design

To be successful, brands have to be trusted. Designs are simply the vehicle brands use to build that trust. For example, I don’t trust…

Got a ‘boring’ brand? Here’s how to make your content marketing exciting

The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a…

Feed a Child responds after controversial ad causes social media uproar

“The average domestic dog eats better than millions of children.” It was a statement hoping to urge the public into helping to to feed…

Is Greenpeace taking on Shell with LEGO?

“Everything is awesome, everything is cool when you are part of a team,” so says the now famous song ingrained in our brains by…

4 content marketing mistakes you absolutely have to avoid making

A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and measurement of informational content online. A good…

Marketing in Africa? SMS is definitely not worth writing off

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations…

5 small steps to big data marketing success

The phrase ‘big data’ has not always been associated with the largely qualitative field of marketing, but that’s exactly what’s bringing success to so…

10 commandments that will transform your email marketing efforts forever

To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Tires and tariffs

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Ranger 3.0 V6 Platinum double cab review