Inside Optasia’s Rapid Ascent Optasia’s planned $375 million Johannesburg Stock Exchange listing could become the defining fintech moment of 2025.The Dubai-based AI microfinance powerhouse,…
Next-level personalisation for super-effective email campaigns
Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current…
5 things you need to know about using comments to build up your blog following
Just about every company or business has a blog, we don’t need to go into detail on why this is important, but we all…
M4JAM now allows brands to do DIY research campaigns
South African microjobbing and research startup M4JAM has announced a new feature that allows brands to conduct their own consumer research. The feature, called…
Johnny Walker adds a shot of tech, entrepreneurship to its local ad mix
It’s no small thing when one of the world’s most iconic brands abandons one of the most iconic campaigns of the last few decades…
