Advertising and Media

What effect could wearables have on email marketing?

While marketing departments are still heavily engrossed in formulating strategies for conquering mobile users, another hyped-up and disruptive technology is here to make their…

Next-level personalisation for super-effective email campaigns

Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current…

5 ways Africa is leading the way in the digital transformation of BBC News

Digital innovation, falling mobile data prices and the proliferation of connected devices across the world mean that we are witnessing the most radical transformation…

The Internet of customers is just getting started

Over the past 15 years, marketers have seen new channels proliferate, customer behaviour change, and old practices become redundant at a dizzying speed –…

What impact could ad-blocking have for SA’s online publishers?

Apple has included a tool in its latest mobile operating system, iOS9,that will block adverts on iPhones and iPads as a default in its…

5 things you need to know about using comments to build up your blog following

Just about every company or business has a blog, we don’t need to go into detail on why this is important, but we all…

M4JAM now allows brands to do DIY research campaigns

South African microjobbing and research startup M4JAM has announced a new feature that allows brands to conduct their own consumer research. The feature, called…

4 content marketing mistakes you absolutely have to avoid making

A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and measurement of informational content online. A good…

Marketing in Africa? SMS is definitely not worth writing off

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations…

5 small steps to big data marketing success

The phrase ‘big data’ has not always been associated with the largely qualitative field of marketing, but that’s exactly what’s bringing success to so…

10 commandments that will transform your email marketing efforts forever

To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert…

Is Mweb’s tweeting couch a sign we’ve reached peak smart objects?

There was a time, not so very long ago, when we thought that the Internet of Things and smart objects would revolutionise the way…

Want to start a digital magazine? Here are 9 of the best publishing options

So you did it — you wandered into the Newsstand section and fell face-first into the glorious world of digital magazines. Oh, how beautiful!…

5 very important things you should be doing online to attract new business opportunities

Getting B2B online marketing right is an art and a science, a combination of multiple factors which involve people, process and technology. The analogy…

Be clear, be consistent: how to get personal branding right

In today’s hectic digital lifestyle, everyone has a personal brand that defines who we are, what we do professionally, our personal lives, and the…

Ever wondered exactly what a digital production agency does? Here’s your answer

Back in the boom of the dotcom era, the term ‘digital agency’ was virtually non-existent and the 90s were predominantly spent serving all aspects…

Can a beer be so normcore it incites a hipster riot?

Can a beer ever just be a beer any more, or is it impossible for any brew to escape the frisson between the craft…

Retail and the Internet of Things: when will the other elephant drop? [2 of 2]

So how are we feeling about the Internet of Things? A recent mega-survey on the subject by the Pew Research Center revealed strong optimism,…

It’s time for the digital industry to stop handing out titles and train juniors properly

The digital industry is ruining the art of community management. While I refuse to think it is the dear professionals I have worked with…

Coffee, Wi-Fi, charging mats: how Starbucks became every tech junkie’s favourite ‘third place’

Observing consumer trends and understanding customers’ lifestyles can lead to moments of genius in meeting customer needs to create a superior Customer Experience. Case…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel