Advertising and Media

ONTAPtv.com: what you should know about South Africa’s new à la carte on demand video service

On Wednesday South Africa received a new video on demand (VoD) service in the shape of ONTAPtv.com. This new service, which has packages starting at…

4 reasons people hate your website’s content

All businesses trying to make a buck online quickly learn that content is king. The content you put on your website or share through…

Sony uses Moneypenny to sell a camera, the Xperia Z5

The James Bond series has been pretty heavy on product placement for some time now, but things have clearly hit a new level with…

Gil Oved, Ran Neu-Ner speak to Memeburn about The Creative Counsel’s record acquisition

On Thursday, The Creative Counsel (TCC) confirmed that it had been acquired by Publicis Groupe, the French advertising mega-corp. Memeburn first broke news of…

Confirmed: Publicis acquires The Creative Counsel in record deal

The Creative Counsel, South Africa’s largest advertising and marketing agency, today confirmed its acquisition by French advertising giant Publicis. Memeburn first broke news of…

From Aristotle to AI: the evolution of storytelling [Digital Edge]

Stories are the organising principle of reality. That’s as true today as it was at the dawn of human consciousness. But the way we…

Be clear, be consistent: how to get personal branding right

In today’s hectic digital lifestyle, everyone has a personal brand that defines who we are, what we do professionally, our personal lives, and the…

Ever wondered exactly what a digital production agency does? Here’s your answer

Back in the boom of the dotcom era, the term ‘digital agency’ was virtually non-existent and the 90s were predominantly spent serving all aspects…

Can a beer be so normcore it incites a hipster riot?

Can a beer ever just be a beer any more, or is it impossible for any brew to escape the frisson between the craft…

Retail and the Internet of Things: when will the other elephant drop? [2 of 2]

So how are we feeling about the Internet of Things? A recent mega-survey on the subject by the Pew Research Center revealed strong optimism,…

It’s time for the digital industry to stop handing out titles and train juniors properly

The digital industry is ruining the art of community management. While I refuse to think it is the dear professionals I have worked with…

Coffee, Wi-Fi, charging mats: how Starbucks became every tech junkie’s favourite ‘third place’

Observing consumer trends and understanding customers’ lifestyles can lead to moments of genius in meeting customer needs to create a superior Customer Experience. Case…

Analyse this! How to use (new) Web Analytics to drive smart business decisions

The web is 24 years old. Think back to when you were that age, or, perhaps, you are that age — which (apparently) puts…

4 crazy SEO myths that need to be put to bed immediately

There are quite a few myths that are flying around in the SEO world and it is rather interesting as to how these myths…

What Facebook’s Audience Network means for your business marketing strategy

Facebook recently announced the launch of Facebook’s Audience Network, a mobile advertising network that allows advertisers to buy ads from Facebook that will appear…

Here are 5 things the world’s best mobile campaigns have in common

If you’re in the increasing minority that thinks mobile is a passing fad, you’re deluded. Don’t believe us? Take a look at some of…

Here’s your complete guide to understanding how Twitter advertising works

So, it’s official. Twitter advertising is now available in South Africa. It’s official because there was an official launch with Goodie Bags, and a…

6 awesome, hilarious, and utterly ridiculous World Cup commercials

As is the case with all other major sporting events, companies love to jump on board and ride out the commercial frenzy around the…

4 opportunities narrow online marketing misses (number 2 will open your eyes)

As the old saying goes, “Half the money spent on advertising is wasted, but no one knows which half.” That was definitely true for…

HONOR X9c Redefines Rugged Smartphones with Unmatched Durability and Smart AI Features

South Africans Embrace AI: 71% Excited About Future Impact, New Survey Reveals

Temu Survey Reveals Price is King for South Africans

Purple Elephant Ventures Secures $4.5M Seed Round, Setting Record in Kenya’s Tourism-Tech Scene

Conservio raises $1M to expand sustainable travel

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Dakar dominated by South African built Hilux Evos

Elkann to create Jeep and Stellantis Meta(morphosis)

Afeela is Honda’s luxury EV – with Sony tech