The Boardroom ViewIn South African boardrooms, AI has shifted from curiosity to competitive necessity. Executives are asking not whether to adopt AI, but how…
4 ecommerce marketing trends you should really know about
The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make…
In digital, the idea is not in the execution
During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…
Want to beat your competitors online? Focus on magnetic content
Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…
6 lessons we can learn from Nelson Mandela about dynamic storytelling
Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…