The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
3 questions that can help you decide which social channels to concentrate on
With all the hundreds of social media channels available and new ones popping up everyday, digital marketers are faced with the temptation to join…
Is mobile marketing really still effective?
Our fascination with the digital sphere, and its all-pervasive impact on our lives has seen us become engrossed with our cell phones. They have…
The trouble with Facebook? Most brands don’t know how to define success or failure
Brands are being swindled into spending money, time and effort on Facebook because of the hype and encouragement spread by ‘social media gurus’ as…
What does Google and Facebook’s mobile ad dominance mean for advertisers?
According to digital marketing research company eMarketer, Google and Facebook together now have control of 75% of the global mobile advertising market. Facebook has…
