Four young scientists, accompanied by Eskom Expo’s Business Manager, Mmamoloko Rancia Riba, won their place to represent the country at the Indonesia competition, renowned…
Viral marketing: Five of the best international campaigns
In my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing. But…
Will Google Instant distract from Google Ads?
I went to the launch of Google Instant yesterday morning. It’s a major overhaul of Google search in that it seeks to lessen the…
Cell C: Is it too late to course-correct?
I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…
Six reasons why marketers should embrace cloud computing
Cloud computing is one of those buzz phrases that you may think means nothing to you as a marketer. In reality, the cloud can…