Consumer group Huawei announced the introduction of the latest P series smartphone known as the Pura 70 series in Dubai this week. Pura is…
Email marketing in the time of social media
Email marketing is one of the most powerful weapons in the online marketer’s arsenal, provided it is used in a personalised and engaging manner…
‘Experiential’ ad campaign a viral hit on YouTube
The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…
Media agency of the future
I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. Various media agency…
The inside story of the Cape Town iceberg
The Liqui-Fruit iceberg has been one of the most successful viral campaigns of 2010, moving effortlessly from YouTube to Twitter and Facebook and into…