Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
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The holidays are here, and while some businesses are scampering to leverage the season for all its worth from a sales and revenue perspective,…
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Business is in flux. We suffer from disorientation wrought by tech- nological change. Convention has been upended, and the digital world — a universe…
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Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…
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There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…