Forget the old marketing playbook. In 2025, artificial intelligence (AI) is the name of the game. If you’re not already leveraging AI, you’re falling…
3 simple ways to stay focused on your social media efforts
For all the digital marketing professionals using social media marketing, you have to follow a couple of specific rules. You have to engage with…
In advertising, great work is not enough to succeed
There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…
There are different ways of measuring your social campaign: here are 3
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses sporting thousands of…
Digital display marketing is revolutionising retail: here’s how
There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…
