In a move that signals a major leap forward in generative AI, OpenAI has quietly rolled out ChatGPT-5, its most advanced model to date….
Hey avatard: Screw your twibbons, find a real cause
Twibbons, green-tinted avatars, and dare I say it, hashtagging Kony2012. Sure they make you feel great but they do they actually make a difference?…
They’re watching you: Non-members of social networks are still products
A few people I know have removed their Facebook profiles, in the interest of gaining back some sense of privacy. In fact, I even…
Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
