Twitter

Twitter goes gaga for gifs

If you’ve ever thought to yourself, “you know what the web needs? More gifs!” then your day is about to be made. Twitter has…

Ghana’s World Cup defeat to the US: the Twitter numbers

Twitter is continuing its alternative coverage of the World Cup, this time dishing out metrics from the US and Ghana’s (#GHAvsUSA) Group G clash,…

2014 FIFA World Cup opening match: the Twitter numbers

Last night the World Cup kicked off with a match between the host country, Brazil, and Croatia. The match itself wasn’t anything special: Brazil…

Pick a team, any team: more World Cup fun from Twitter

It seems the 2014 FIFA World Cup will mostly be an online affair as social media and tech giants have put together custom hubs…

Here’s your complete guide to understanding how Twitter advertising works

So, it’s official. Twitter advertising is now available in South Africa. It’s official because there was an official launch with Goodie Bags, and a…

14 football stars to follow on Twitter during the ’14 Fifa World Cup

The World cup will undoubtably be a major trend on Twitter in the month to come. Kickoff is a mere two days away, so…

Africa’s mobile ways fit in well with us, says Twitter

Twitter seems hell-bent on pushing its business solutions for small- to medium-sized businesses, and like many big tech companies, Africa has entered its sphere of thought….

Unicorns and rainbows: Busting the Twitter conversation engagement myth

One of my favourite pastimes is busting social media marketing myths, and one of my favourite examples of “unicorns and rainbows” advice is “engage…

Social networks all abuzz as Mubarak steps down

After eighteen days of protests and pleas on various social media platforms, Egyptian President Hosni Mubarak finally resigned. People all around the world are…

State of the Nation address and its ‘drinking game’ trend heavily on Twitter

The State of the Nation address delivered by President Jacob Zuma on Thursday evening, and the drinking game that accompanied it, was Twitter’s number…

US$10 billion for Twitter is not out of the question

Twitter, the micro-blogging sensation expected to rake in US$150-million in advertising revenue this year, is looking at an acquisition by Google and Facebook as…

President Zuma gathers Twitter ideas for State of the Nation address

Governments around the world are embracing social media as a way of communicating with their citizens. The role of social media in political campaigning…

Iconic shoe designer Kenneth Cole puts his foot in it on Twitter

The ability to fire off a tweet in a matter of seconds without really thinking about the consequences is as much a blessing as…

Egypt crisis: Twitter’s role [Infographic]

Egypt is on the world’s stage. The on-going political and civil unrest that peaked on January 25th when Twitter was blocked has been the…

How my ‘friends’ killed Facebook for me and turned me to Twitter

Most of us have come a long way with Facebook in a short space of time. We’ve loved it, we’ve hated it and some…

FanFiction 2.0: 10 TV and movie characters to follow on Twitter

When you watch a movie or television show and find yourself lost in the witty dialogue that the characters deliver, it’s easy to become…

5 tips on the delicate art of sponsored tweeting

“Tweet trouble as top celebs face crackdown” squawked the headline in a major newspaper’s media and marketing section. I wondered if Lady Gaga was…

Dewani trial: Round one to Twitter in the court room

The London judge who is hearing the extradition case of murder suspect Shrien Dewani has ordered that the use of Twitter in the courtroom…

Is it a tweet or is it a status update?

After locking my BlackBerry away for the Christmas break and enjoying the consequent peace and quiet, I’ve decided that 2011 is the year we…

Mandela ‘death’ hoax exposes weakness of Twitter as news platform

The retweet didn’t kill the newsman, after all. As it turns out, the growth of Twitter simply reiterates the essential role of journalists in…

Memorable tweets of 2010: BP, Aussies, WikiLeaks, Palin, Vuvuzela, Pigspotter

The World Cup, the BP Gulf oil spill, Wikileaks, the launch of the iPad, Chilean miners… 2010 was a year with plenty of opportunities…

Twitter’s promoted products begin to deliver results

Twitter is finally beginning to grow into its advertising-based revenue model in the long, convoluted journey to monetisation. The company launched “Promoted Tweets” back…

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