The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Branson vs The Crimson Bandit: Social skullduggery or advertising genius?
On 13 June Richard Branson, world-famous founder and leader of the Virgin Group, wrote on his blog that he had lost his diary. In…
The increasing importance of social signals in search
Before a few months ago, search engine optimisation seemed rather cut and dry. Google, for the most part, used a combination of factors to…
Facebook advertising does not equal a social success story
So Facebook has finally gone public (that’s old news). But now it actually has to start making money to keep its shareholders happy. That…
Best of British: How brands upped their social efforts for the Diamond Jubilee
For years I have been a lover of the Royal Variety Performance. The only problem is that before the days of PVR it coincided…
