Ads & Marketing

Kansas City Diaries: the art of organic search

Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA,…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Google Pixel is a physical search bar, according to ad

Google doesn’t do subtle any more. Sure, Google Tricks weren’t exactly marks of elegance, nor are the coy names for its Google Pixel smartphones’…

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

Apple’s new products star in stunning advertisements

In Apple’s bid to show off the features of the iPhone 7 and Apple Watch Series 2, the Cupertino-based tech giant has released three…

Is your brand getting on the SA eSports bandwagon?

A new summit at rAge 2016 aims to educate brands about the burgeoning SA eSports scene. The eSports Branding Summit, a partnership between rAge and Global…

5 digital trends driving business growth

Keeping up with the latest digital trends is increasingly important as businesses fight to maintain competitive advantage and ensure strategic objectives are met. The…

Wow customers at the post box: how to entice them to buy

The Internet is where almost everybody lives in this new millennium. It is where we hang out with our friends (social media), do our…

Digital marketing is totally mainstream right now

Attention digital marketing hipsters, it’s time to put away your ugly sweaters, over-sized glasses, and latte art kits because digital marketing is now totally…

The 5 things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it’s a little like teenage sex, everyone is talking about it…

Digital summits and the slow growth of the South African industry

Attending digital summits is always an interesting experience. This is where the who ’s who of the digital marketing sphere gather and where industry…

Marketing in Africa: a fresh set of insights from Ogilvy & Mather

Marketing in sub-Saharan Africa is a complex and difficult skill to master. Digital is seen as the next great opportunity to tap into this…

This selfie booth turns you into a hologram

Massively popular as selfies currently are, there’s no getting around the fact that there’s a limited amount you can actually do with them. Enter…

5 brands using VR to create spectacular customer experiences

Virtual reality has been a sci-fi dream for decades, but recent technological advances have lifted it off the launchpad more quickly than many tech…

Put customers before technology when delving into big data

Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also…

Online reputation management and digital marketing

Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is…

MPULL, WG2K merge to form ‘new kind of digital agency’

Inbound marketing agency MPULL has announced a merger with WG2K to form what they call a “new kind of digital agency” aimed at “delivering…

10 digital marketing trends to look out for 2016

As many forecasters have announced, 2016 will be the year of uprising in the world of marketing trends. Many things will evolve, change and…

Outside the infographic: 5 other ways to engage audiences

Digital marketers today are on the fence regarding the use of infographics to engage online audiences. Some companies are beginning to jump off the…

Use magnetic content to generate targeted traffic for your site

Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and…

MailOnline to enter SA market, appoints ad partner

The world’s most visited English-language newspaper website, the Mail Online, is set to enter the South African market as it looks to leverage the…

How to increase site conversion in 2016

Let’s be frank. All your online marketing efforts are a waste of time if your website doesn’t convert. It doesn’t matter how many visitors…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Transforming Healthcare in Africa with Technology

How forex trading is transforming startup investment strategies

How One Energy Project Could Reshape Climate Action

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

Review: Range Rover Evoque P300e Dynamic HSE