The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
How to measure the results of your content marketing campaign
Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…
Hard earned lessons from Twitter on branded domain extensions
Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…
4 things to consider for video game-based marketing
The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…
Call centre management: are you managing the people or the tech?
It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using…
