Ads & Marketing

Cannes Lions: Pharrell, Tim Berners Lee, and RTs from Busta Rhymes

Hello again, so as midweek approaches at the Cannes Lions I have I think finally moved from being overwhelmed to acceptance and just going…

How do you keep the socially conscious, hyper-connected generation interested in your product?

Short attention spans, flicking through multiple open internet tabs and having at least two windows open at once, this is the scenario your brand…

Cannes Lions Day 2: Marilyn Manson, Snapchat and Airbnb

You know that slightly uneasy feeling you get when overwhelmed by an excess of choice? Well that’s kind of what my second day at…

Should SA agencies adopt the ‘lean advertising’ model

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing…

Day 1 in Cannes: Cannespiration and selfie sticks

Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well…

3 ways men and women respond differently to marketing, according to science

We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…

Unleash the power of retargeting to drive better ROI from digital advertising

Today’s customer flits from device to device during any given day – perhaps browsing the Web on a smartphone while waiting in a queue,…

Feed a Child responds after controversial ad causes social media uproar

“The average domestic dog eats better than millions of children.” It was a statement hoping to urge the public into helping to to feed…

Is Greenpeace taking on Shell with LEGO?

“Everything is awesome, everything is cool when you are part of a team,” so says the now famous song ingrained in our brains by…

4 content marketing mistakes you absolutely have to avoid making

A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and measurement of informational content online. A good…

Marketing in Africa? SMS is definitely not worth writing off

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations…

5 small steps to big data marketing success

The phrase ‘big data’ has not always been associated with the largely qualitative field of marketing, but that’s exactly what’s bringing success to so…

10 commandments that will transform your email marketing efforts forever

To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert…

Is Mweb’s tweeting couch a sign we’ve reached peak smart objects?

There was a time, not so very long ago, when we thought that the Internet of Things and smart objects would revolutionise the way…

5 very important things you should be doing online to attract new business opportunities

Getting B2B online marketing right is an art and a science, a combination of multiple factors which involve people, process and technology. The analogy…

Be clear, be consistent: how to get personal branding right

In today’s hectic digital lifestyle, everyone has a personal brand that defines who we are, what we do professionally, our personal lives, and the…

Ever wondered exactly what a digital production agency does? Here’s your answer

Back in the boom of the dotcom era, the term ‘digital agency’ was virtually non-existent and the 90s were predominantly spent serving all aspects…

Can a beer be so normcore it incites a hipster riot?

Can a beer ever just be a beer any more, or is it impossible for any brew to escape the frisson between the craft…

Retail and the Internet of Things: when will the other elephant drop? [2 of 2]

So how are we feeling about the Internet of Things? A recent mega-survey on the subject by the Pew Research Center revealed strong optimism,…

It’s time for the digital industry to stop handing out titles and train juniors properly

The digital industry is ruining the art of community management. While I refuse to think it is the dear professionals I have worked with…

Coffee, Wi-Fi, charging mats: how Starbucks became every tech junkie’s favourite ‘third place’

Observing consumer trends and understanding customers’ lifestyles can lead to moments of genius in meeting customer needs to create a superior Customer Experience. Case…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Transforming Healthcare in Africa with Technology

How forex trading is transforming startup investment strategies

How One Energy Project Could Reshape Climate Action

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

Review: Range Rover Evoque P300e Dynamic HSE