The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
SXSW Day 1: New media challenges in a world (still) dominated by traditional media
This week Snapchat’s value jumped to US$15-billion after Alibaba invested some US$200-million in the mobile messaging company. It’s something that on day one of…
Maximising customer conversations across a complex media landscape: what you need to know
Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…
New Santam ad shows what foreigners think of ‘one of a kind’ South Africa
Ever wondered what foreign tourists talk about when they return home after a visit to South Africa? Is it the country’s people, its wildlife…
8 ways you can better integrate social into your marketing mix
As anyone who’s spent some time on the conference circuit will tell, social media is (somehow) still being treated as an exciting new trend,…
