The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Change, loudness and incomplete strategies: how to survive (and thrive) in a digital agency
A digital agency is a dynamic, fast-paced and frequently exhausting environment. Here, slick suits work alongside casual creatives — all meeting under one roof…
There’s growth in the global ad industry, but massive problems with mobile ads
Ingrid Lunden reports on the latest forecast on global advertising markets from advertising agency ZenithOptimedia. Global ad spend in 2013 will see steady growth…
Think you’re a social media expert? 10 reasons why you’re wrong
Being into digital marketing isn’t just great. It’s awesome. It’s an ever evolving industry and nothing ever stays the same (especially with social media)….
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
