Ads & Marketing

8 of the worst tips about content marketing and going viral

I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice,…

Need a superhero? Mnet Movies has your back

The days when having an innovative advertising campaign meant sending a load of bloggers your product or inviting them to a snazzy event are…

Darn it, the NSA broke the web’s shiny new advertising model

In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

How consumers are taking a central role in brand stories

Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…

Google redefines search, yet ignores advertising

The launch of “Google Instant” represents the single largest change to Google’s search services in its history. “For the first time search is interactive,”…

Mobile marketing needs a great leap forward

Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington…

Will Google Instant distract from Google Ads?

I went to the launch of Google Instant yesterday morning. It’s a major overhaul of Google search in that it seeks to lessen the…

Cell C: Is it too late to course-correct?

I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…

New Tippex “Hunter shoots a bear” campaign goes viral

Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian…

How to create a marketing campaign using YouTube

YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing…

Former Virgin online marketing head on the future of online advertising

Alex Hunter is an independent digital ninja, brand consultant and angel investor who built a grassroots marketing campaign for Virgin America before heading out…

Noah-gate: Lessons learned from Cell C’s controversial ad campaign

There has already been reams written about the new Cell C campaign, including a whole raft of my own thoughts on the campaign. I…

5 tips for getting the most out of your Facebook ad campaign

Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…

4 reasons why Cell C’s full-page apology was a masterstroke

On the 28th of July, comedian Trevor Noah posted a skit that poked fun at South African cellphone companies on YouTube. In spite of…

5 reasons to use Facebook adverts instead of Google Adwords

For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of…

All hail the DMMA: SA’s new digital oversight body

South Africa’s digital industry is a thriving world of creativity, innovation, engineering, design and media, and its importance in the world of marketing and…

Facebook celebrates half-a-billion with half-arsed campaign

Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It’s not…

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

Calls vs Puts: Understanding the Two Types of Options

HONOR celebrates Amajita’s AFCON win with 400 Lite smartphone drop

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

SAVCA CEO Tshepiso Kobile steps down, Nicola Gubb named interim head

Nedbank backs SwiftVEE’s PrysWys to bring fintech to the farm gate

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Trail Boss badge comes to BEVs

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla