Advertising and Media

The 5 stages of the evolution of content marketing… and why we should be talking to geeks

By now, we’ve all realised that content marketing is the new black: a trend that’s unlikely ever to go out of fashion. This is…

10 pieces of consumer tech that have transformed PR over the past decade

While we may not yet have the hover boards, flying cars and self-lacing shoes promised in 80s cult movie Back To The Future, the…

Roll out the red carpet: Webfluential launches Africa’s first continent-wide blogger awards

South African startup Webfluential, a platform that aims to connect South Africa’s most influential web users, is launching Africa’s first blogger awards. The startup…

Facebook ads: pay up or get lost in the noise

If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….

Untangling the future of PR: Q&A with Press Friendly founder Joel Andren

Press Friendly is the startup du jour that is being heralded by both PR Flacks and Journos as the future of PR. Dodging the…

Olla condoms’ social media marketing campaign: creepy or innovative?

Olla Condoms has launched a new social media marketing campaign, conceptualised by advertising agency Age Isobar. Whether you think it’s creepy or innovative, it…

Resolving the relationship between bloggers and brands

When we think of bloggers, and this is especially true for large corporates, we tend to get the image of a bunny loving computer…

Is Nando’s ‘Last Dictator Standing’ the new ‘Old Spice Guy’?

I’ve been watching the Nando’s Meal for 6 campaign with interest ever since it broke. The wickedly funny ad featuring Robert Mugabe and his…

Assange tirades against ‘embarrassing’ Australian Prime Minister Julia Gillard

While accepting a Walkley Award for “Most Outstanding Contribution to Journalism” on behalf Wikileaks, Julian Assange launched into a tirade aimed at Australian Prime…

Could a free Kindle be the final death knell for print newspapers?

It’s easy to imagine that some day, in the not too distant future, paper distribution of news will become obsolete. It seems that in…

How did your email do in 2011?

It’s that time of year when we give our email stats a gander to see how well our campaigns have performed over the past…

New Nando’s campaign: Even dictators need company

South African fast food chicken outlet, Nando’s, has struck again with a holiday-themed campaign. This time it has taken its hunger for parodying current…

What is the half-life of good online content?

Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their…

Five tips for optimising your mobile emails

The world of mobile has come a long way. Mobile devices are constantly evolving and delivering refined operating systems (OS), better apps, user-friendly features…

The continuing rise of activist media and the demise of the Fourth Estate

In a recent article, I pointed out that activist media, such as the posts, tweets, photos, and videos produced by the Occupy Wall Street…

The top five mistakes people make in developing a digital strategy

Digital strategy is often sidelined as the poor cousin of traditional planning and strategy. Even when it isn’t overlooked it still seems that many…

Five internet strategies for bringing clients into your business

Can a brick-and-mortar retail business use the internet to grow its customer base, increase sales and improve repeat business? I believe that it can…

Five key elements to managing your online brand reputation

As more and more of us realise the importance of developing an online strategy, an obvious question pops up: Where to start? And as…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel