Advertising and Media

Acing SEO on foreign soil: here’s what you need to know

Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content…

11 of the most viral hoaxes in internet history

The internet is good for a lot of things. Perhaps most importantly though, it has fundamentally changed the way we access information. Nowhere has…

Broken little things: why creative and business minds need unification more than ever

Adding to industry predictions for 2014, I feel the need to share something that has been on my mind for quite a while now….

Towards a properly measurable industry: the state of digital [IAB]

The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…

Naspers company attacks Google over international tax practices

Google is once again under fire for its international tax practices. This time though, the flak isn’t coming from an international government, but South…

The case for QR codes

There has been a lot said over the past few months (and probably longer) over whether or not QR codes are a good device…

10 rules for getting the most out of your holiday emails

It’s that time of year once again. Those in the online sector are gearing up for late nights at the office and planning for…

20 ads that went viral on YouTube

Social media has changed the nature of advertising. Companies target consumers through Facebook, Twitter and YouTube. Going viral used to be an organic process,…

Six ways to make your YouTube channel competitive

Media evolution is often driven by technology. YouTube is no exception. The video-sharing platform has around 3-billion views a day. The mobile version of…

The inevitable rise of mainstream media’s saviour: Activist media

I recently gave a presentation to TEDxSF, looking at the theme of “Designing your own government” — In it, I examined the role of…

Journalists, get yourself a geek

“Get a geek, or geekify yourself.” That was the message to journalists from storyful‘s Gavin Sheridan. He was conducting a workshop on crowdsourcing news…

Five tricks for making your Halloween email campaign a treat

Halloween is here and little children will surely be marching up and down your block dressed as ghouls and vampire movie characters in just…

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…

Josh Spear: ‘Collective Action’ and ‘New World Economies’

“When I was old enough to talk, I told my parents I wanted to sell ideas,” says Josh Spear. He must be a rich…

Seven rules for building a mobile campaign

So you’ve decided to build a mobile campaign. It makes sense. Everybody has a mobile phone right? And you know a few marketing basics…

Seven rules for writing a stellar email subject line

Writing the subject line is often the last and most hurried step before sending an email, when it should actually be the other way…

Social media fatigue, Radiohead and QR Codes: Q&A with Josh Spear

As one of the youngest and most influential marketing strategists in the world, Josh Spear owns Undercurrent, a New York-based consultancy that applies a…

Five reasons why QR codes are — mostly — a crock

Dear everyone. Please stop using QR codes. Stop putting them on your billboards. Your posters. Your magazines. Your flyers. Your websites. Just stop. Until…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel