Advertising and Media

Customer pays to promote his tweet complaining about British Airways

If you were sick of tweeting your dissatisfaction and receiving no response, how far would you go to get noticed? In the case of…

Context is queen: native, conversational marketing are changing advertising’s UX

The term “user experience” is an increasingly elastic one. It has extended from denoting experiences with single, tangible touchpoints (such as websites), to encompass…

Protection of Personal Information Bill will make or break SA online marketing

On the 22 August 2013, the South African Parliament approved the Protection of Personal Information Bill and issued the following statement: “The Bill gives…

The future of journalism lies in data [Highway Africa]

The way news is produced and consumed has changed and media houses need to be aware of it. According to Data Journalist Peter Verweij,…

The secret’s out: Samsung admits its gadgets are made by aliens

‘Designed for humans’ maybe, but by humans? Not so much. The latest word to usher forth from Samsung HQ is that it all its…

Viral marketing: Five of the best international campaigns

In my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing. But…

Content aggregators: Just a race to the bottom

Frédéric Filloux over at “Monday Note” has written a good analysis looking at news aggregators: Aggregators: The good ones vs the looters He likes…

Innovative social media campaign arrives from the future

A bank statement from the year 2050 arrived at the office the other day. I was happy to see I received R300 000 back…

Google redefines search, yet ignores advertising

The launch of “Google Instant” represents the single largest change to Google’s search services in its history. “For the first time search is interactive,”…

Mobile marketing needs a great leap forward

Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington…

Will Google Instant distract from Google Ads?

I went to the launch of Google Instant yesterday morning. It’s a major overhaul of Google search in that it seeks to lessen the…

Cell C: Is it too late to course-correct?

I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…

How SEO is breaking the web (and killing Google)

The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid ’90s. But then Google…

New Tippex “Hunter shoots a bear” campaign goes viral

Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian…

The 100 most influential news media Twitter accounts

Undoubtedly, the nature of news is changing with the advent and immense popularity of social media. Media is painfully aware it needs to be…

The Media Tsunami: How much media is too much media?

How much media content should I produce? As a professional journalist this has been a question that I’ve struggled with over the past five…

Five ways traditional journalists use Facebook

Many journalists working for traditional media are reticent about joining the digital revolution, but there is little doubt that social media has helped build…

How to create a marketing campaign using YouTube

YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel